The concept of fuffa

"Fuffa" is a very Italian term that, losing part of its meaning, may be translated into "crap". It indicates something whose content seems to be meaningful at a first look, though it reveals to be completely senseless after a deeper analysis.
E.g.: the bulk of mainstream contents are fuffa; lots of medias spread fuffa and of fuffa is full the mouth of people talking about nearly anything they don't know a fuck about, i.e. almost everybody for most of their time.

I'm very interested in this topic because when you write - and especially when you write a blog - the possibility of publishing fuffa is incredibly high: you desire to keep your website updated and at the same time there's no proper authority able to sanction you if you write bullshits.

The basic fuffa-technique's trick consists in chaining fancy sentences by making use of a slightly-more-than-average property of language, making glimpse at the same time some intelligence and depth. But the main problem related to fuffa is that often not even the writer himself is able to realize what kind of meaningless crap is pretending to promote as a high expression of the human brain. And also his readers (if there are) are not very good in discerning. This gives birth to a net where unaware fuffa-creators spread crystal-pure fuffa to a deluded public who starts producing fuffa on its own, auto-deceived, convinced to own a great mind and a not common sensibility as well.

This effect, that I'll call "mechanism of fuffa propagation" was once constrained by geographical, linguistic and cultural boundaries. But nowadays the high-scale connectivity and rapidity in exchanging information - together with a higher access to the contents and a lower amount of attention dedicated to the comprehension of them - brings straight away to a global state of fuffa predominance, where lots of people spend everyday a huge amount of time just swallowing and producing useless and not very interesting information. A proof of this is, for instance, the fact that you got to the end of this post.
The digital divide is our last hope.